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Event Details
This event is an opportunity for highly motivated wedding
professionals to experience a series of targeted presentations by author and wedding
marketing expert, Alan Berg.
More than just a speech, this is an up close and personal series of
informational, thought-provoking and motivational topics. It’s also an
opportunity to surround yourself with other like-minded business people.
Seating is limited to just 45 attendees, so register today to reserve your seat!
Whether you’re targeting the middle of the market or the
luxury bride, if you’re open to new ideas and concepts, and ready and willing
to take the actions necessary to achieve your goals, this event is for you.
Event
Schedule:
9:30am
Registration/Check-in
10:00am-10:50am
– first session – Attitude/Perspective
Your Attitude
for Success
What
separates the successful businesses from the rest? It’s not ideas or money, it’s
the attitude that they bring to the table, every day. Do you have what it takes
to succeed? It’s there, inside of you,
There never
seem to be enough hours in a day, so what’s a wedding pro to do? The good news
is that there’s a lot that you can and should be doing, you just need a little
help, a little perspective or maybe a big nudge.
In this
keynote session you’ll hear:
• How
to understand the power of your perspective
• How
your time is more in your control than you may believe
• How
you're not alone in what you're feeling
• How
you can use this power to succeed in business and in life
Attend this
session to recharge your inner power to reach greater heights, personally and
professionally. You’ll leave feeling empowered to take the actions necessary to
move your business forward
11:00am-12:00pm
– second session – websites
5 reasons why
brides will leave your website in 5 seconds
Is your
website “sticky”? Do brides come to it and stay for a while? Or, do they bounce
right off of it and move on to your competitors in the blink of an eye? Whether
you love your site or hate it, you have to get brides to stick around and take
action or you have no chance of getting their business.
In this
session you’ll find out what you’re doing right, and wrong, and easy things you
can do to improve the conversion of your visitors into customers.
What you’ll
learn:
• What
site features are the biggest turn-offs
• How to
gain a better perspective on how your site is doing
• The
number one way to get more brides to contact you
• Easy
things you can do to improve your site, today
Followed by
real website evaluations of businesses in attendance… are you brave enough to let
everyone see your site?
12:00pm-1:00pm
- Group Lunch - included
1:00pm-2:00pm
– Closing session – Sales techniques
Close More
Sales Today
Whether you
love to sell or hate it, if you don’t close the sale there’s no food to cook,
dresses to sew, images to capture, flowers to arrange, music to play, weddings
to coordinate… you get the idea.
You can do
everything else well (marketing, social networking, advertising, websites, conversion,
SEO and ROI), but you still have to take that final step and close the sale.
Love it or hate it sales is an integral part of your wedding business.
In this
session Alan will give you the tools you need to close more sales, including:
•
When to ask for the sale
•
How to ask for the sale
•
How to see the buying signals more clearly
•
Plus: we'll reveal the number one skill you need to close more sales
2:00pm-2:30pm
- Q&A
This event is co-sponsored by

Tri Valley Wedding Professionals - Bringing the Tri-Valley WeddingCommunity
Together
http://www.facebook.com/trivalleyweddingpros
Local Traffic Builder - Arming wedding professionals who battle daily for more local or national
customers with marketing tools to win the war. Local Traffic Builder is a web design and marketing company serving the wedding and event industry with
an unsurpassed combination of design talent, marketing savvy and industry
expertise.
www.localtrafficbuilder.com
Where
Casa Real at the Ruby Hill Winery
410 Vineyard Avenue
Pleasanton,
CA 94566
Other Maps:
Hosted By
Alan Berg - Interactive Marketing Workshop
About your speaker:
Alan Berg - speaker, author, consultant
With over 25 years of sales experience, 20+ in wedding marketing, Alan is uniquely qualified to help wedding pros and small businesses achieve their goals, whether they're seasoned pros or just starting out.
As author of “If your website was an employee, would you fire it?”, "Don't Paint The House" and the new book "Your Attitude for Success". Alan is a professional speaker, Alan possesses an uncanny understanding of local wedding professionals and their challenges.
Alan is a contrinbuting Education Expert to WeddingWire.com, the leading wedding technology company.
Alan is a dynamic, insightful and approachable presenter. He is a proud member of the National Speakers Association, the leading organization for professional speakers. He speaks to thousands of local business professionals every year through monthly webinars, DVDs, online video and live presentations.